Post by account_disabled on Dec 24, 2023 20:50:50 GMT -7
BMW and Alibaba sign MoU on strategic partnership Aiming to promote the digital transformation of businesses BEIJING, October 27, 2020 – BMW and Alibaba signed an agreement for strategic partnership in Beijing based on the principles of “Cooperation where each side has mutual benefits” where both sides use existing resources to create cooperation in brand building, marketing, distribution channels. Operating system services and information technology, etc., to promote the digital transformation strategy across all stages of the BMW business and enable dealers to deliver end-to-end and online-to-off digital experiences. Line to consumers, said Jochen Goller, Chairman and CEO of BMW China. “Cross-industry cooperation and exchange of innovations are essential to accelerating digital transformation for BMW. As a leading tech company in China Alibaba has unique capabilities in digital technology.
A consumer platform and distribution channel with scale and an Job Function Email Database operating system that reaches the right consumer audience. We are delighted to partner with Alibaba to create new experiences. of brands that cover the online-to-offline format for Chinese consumers At the same time, it is enhancing its portfolio of products and services. Jet Jing, Vice Chairman of Alibaba Group and Secretary General of Alibaba's Digital Economy Enterprise Service Division, said: “As a world-class premium car manufacturer BMW is an industry leader with outstanding products and services. And now the company It has become at the forefront of digital transformation. As the first automaker to use Alibaba's ABOS operating system, the system will enhance digital operations across business units. BMW will be more efficient and provide end-to-end, consumer-centric services throughout the life of the product and aim for strong growth through business expansion.
Connect and serve customers more fully,” supporting dealers with digital technology and accelerating business growth. The MoU states that BMW and Alibaba will launch distribution channels and service businesses. that works with dealers of premium automotive brands to create a seamless end-to-end online-to-offline experience In the future, access to online channels will connect to BMW dealers to create business opportunities for the dealers themselves. In addition, BMW and MINI will launch membership services. and marketing campaigns on various online platforms of Alibaba by relying on Alibaba's member system to build trust in the brand Increase activities with brands and expand business growth. One-stop service to create a variety of experiences and services in each business unit and for consumers. With the support of ABOS, BMW and its dealers will accelerate the digital transformation of its dealer network in China.
A consumer platform and distribution channel with scale and an Job Function Email Database operating system that reaches the right consumer audience. We are delighted to partner with Alibaba to create new experiences. of brands that cover the online-to-offline format for Chinese consumers At the same time, it is enhancing its portfolio of products and services. Jet Jing, Vice Chairman of Alibaba Group and Secretary General of Alibaba's Digital Economy Enterprise Service Division, said: “As a world-class premium car manufacturer BMW is an industry leader with outstanding products and services. And now the company It has become at the forefront of digital transformation. As the first automaker to use Alibaba's ABOS operating system, the system will enhance digital operations across business units. BMW will be more efficient and provide end-to-end, consumer-centric services throughout the life of the product and aim for strong growth through business expansion.
Connect and serve customers more fully,” supporting dealers with digital technology and accelerating business growth. The MoU states that BMW and Alibaba will launch distribution channels and service businesses. that works with dealers of premium automotive brands to create a seamless end-to-end online-to-offline experience In the future, access to online channels will connect to BMW dealers to create business opportunities for the dealers themselves. In addition, BMW and MINI will launch membership services. and marketing campaigns on various online platforms of Alibaba by relying on Alibaba's member system to build trust in the brand Increase activities with brands and expand business growth. One-stop service to create a variety of experiences and services in each business unit and for consumers. With the support of ABOS, BMW and its dealers will accelerate the digital transformation of its dealer network in China.