Post by account_disabled on Feb 17, 2024 20:54:21 GMT -7
How will this report help my business? Why should I spend a portion of my busy day filling out this form and reading this report? PS. I couldn’t write about this landing page without also mentioning the horrible web form. Do they really need all of those fields? Someone who doesn’t want to talk to a salesperson is just going to lie anyways (“Timeline? 10 years because plz don’t call me”). 8. Write Copy That Matches Your Offer tigerpaw If you’re going to offer your visitors something, the copy on your landing page should match that offer. It just makes sense. But I see so many companies that simply talk about themselves on their.
In this example, TigerPaw software has designed a landing page that Buy TG Database gives away “9 Essential Tips to Grow Your Business” but has essentially forgotten to promote it. All of the copy is focused on their software, instead of the actual giveaway that they are offering on the page. The key here is to make sure that all of the copy on a landing page is relevant to the offer, and to focus the visitor on your end goal: Signing up. Here’s how they can fix this page: Choose an offer to promote. Are they trying to sell their software, or are they trying to sell a report that contains “9 Essential Tips to Grow Your Business”? If they choose to promote their software, then they need to drop any mention of this other report.
In this case a “Live Demo” or something similar would probably perform much better than a crappy generic report about growing a business. Tweak all of the landing page copy to this offer. The entire landing page should then be tweaked to promote the offer that has been chosen. If they want to promote a live demo, then the copy needs to talk about why the live demo is going to blow the socks off of anyone who sees it. Oh, and there’s that pesky “Submit” button again. Gross. 9. Make Your Page Legible unbounce-pages To be clear, this page wasn’t created by Unbounce, but by a company providing a third-party service to build Unbounce pages.
In this example, TigerPaw software has designed a landing page that Buy TG Database gives away “9 Essential Tips to Grow Your Business” but has essentially forgotten to promote it. All of the copy is focused on their software, instead of the actual giveaway that they are offering on the page. The key here is to make sure that all of the copy on a landing page is relevant to the offer, and to focus the visitor on your end goal: Signing up. Here’s how they can fix this page: Choose an offer to promote. Are they trying to sell their software, or are they trying to sell a report that contains “9 Essential Tips to Grow Your Business”? If they choose to promote their software, then they need to drop any mention of this other report.
In this case a “Live Demo” or something similar would probably perform much better than a crappy generic report about growing a business. Tweak all of the landing page copy to this offer. The entire landing page should then be tweaked to promote the offer that has been chosen. If they want to promote a live demo, then the copy needs to talk about why the live demo is going to blow the socks off of anyone who sees it. Oh, and there’s that pesky “Submit” button again. Gross. 9. Make Your Page Legible unbounce-pages To be clear, this page wasn’t created by Unbounce, but by a company providing a third-party service to build Unbounce pages.