Post by lizaseo11 on Nov 8, 2024 23:47:01 GMT -7
SEO work on website promotion begins with an audit. Its purpose is not only to find errors and get recommendations for correction. We will analyze this issue for different audiences of our readers:
It will be useful for businesses to learn what a technical website audit is, why it is carried out and how to use its results.
Marketers will receive a step-by-step algorithm for developing a website promotion strategy and project development.
SEO specialists will systematize their knowledge and will be able to convey the importance of their work to clients.
For large enterprises and companies, an Internet site is a business card that attracts the attention of clients, customers, partners and contractors. The site's position in search engines is directly related to the company's sales and income, so it is necessary to consider:
a website promotion strategy that will be based on business goals and objectives,
key business processes and growth indicators that are recorded at the first stage of work,
opportunities for growth and development of the site, taking into account the interrelations between the work of the company's divisions,
analysis of the possibilities and detailing of the hypotheses of advancement on which the hypotheses are based.
In addition to the fact that the customer receives a list of works, it is important to determine the priority of tasks. The result is influenced by many indicators that can be more or less expensive to correct.
What does SEO audit give to a website?
Before starting a technical shopify website design audit, it is important to assess the current position of the site in relation to competitors. Each market niche has its own potential, and this is important for the promotion of the entire project and its individual pages. For some niches, getting into the TOP is not so difficult, since the names of goods and services are low-frequency queries. In this case, the growth will not be as noticeable as in highly competitive niches, but at the same time more targeted. That is, for each business, you need to consider the promotion channels and their capabilities.
Technical recommendations, mobile technologies and applications will influence the growth of search positions. A separate list of works should be carried out to increase the link mass, write unique content, optimize design elements and other components.
All SEO promotion tasks have their own priority, which is related to cost and effectiveness. A competent audit ends with an accurate action plan-program for the next six months or a year.
Types of technical website audit
To promote a project, a short or full audit is carried out. They have different goals and costs, so let's look at each type in more detail:
A brief audit allows you to identify obvious technical errors. All of them are grouped in a separate document with the addition of a description and indication of the consequences of each type of error. Specialists assess their criticality and priority, which allows you to determine the order of work.
A full audit includes studying all technical errors of the site, which are grouped into a separate document. Each item is described with an indication of its impact on the positions and functioning of the site. After determining the importance, a technical task is drawn up for the programmer to eliminate the identified errors.
It is important to:
evaluate the coverage of keywords on pages,
determine the number of external links, their types,
analyze organic traffic,
conduct an analysis of competitors in the niche.
From the point of view of external optimization of the site, the following are taken into account:
quantity and quality of external links,
domain rating,
geography and type of reference mass.
Indicators that are studied during a full technical audit
It is important to analyze:
duplicates of the main and internal pages of the site,
check the validity of the code,
compliance with SEO requirements of Canonical tag,
the number and design of outgoing and cyclic links,
implementation of site navigation and menu,
tab matching on pages,
3xx redirects and various technical errors,
URL case insensitivity,
404 page response code for all page types,
the correct functioning of multilingualism on the site,
website encoding,
CNC,
the presence and optimization of metadata on different types of pages,
micro-markup and correctness of design,
matching internal and external outgoing links and much more.
Before you start promoting your website, you need to check the following elements:
add and correctly format robots.txt,
create and add sitemap.xml,
check the distribution of headings H on all pages,
optimize images on the site,
issue 404,
integrate all business pages of social networks,
check the loading speed of all types of pages,
test the functionality of the adaptive version of the site.
These indicators are checked during the audit and a technical assignment is drawn up for the programmer to correct these errors.
Internal optimization includes:
Competitor analysis.
Selection of donors of article links.
Checking your existing link profile with Ahrefs:
variety of leaf anchors,
link type analysis,
analysis of page/domain dynamics,
analysis of regionality of links,
comparative analysis with competitors,
issuing recommendations on link budget
Registration and setup of accounts on link exchanges for external optimization.
Purchase and indexing of eternal links.
Analysis of link mass indexing and replacement of “dead” links.
A professional technical audit of a website allows you to identify many shortcomings at the initial stage, which will speed up the promotion of your resource.
It will be useful for businesses to learn what a technical website audit is, why it is carried out and how to use its results.
Marketers will receive a step-by-step algorithm for developing a website promotion strategy and project development.
SEO specialists will systematize their knowledge and will be able to convey the importance of their work to clients.
For large enterprises and companies, an Internet site is a business card that attracts the attention of clients, customers, partners and contractors. The site's position in search engines is directly related to the company's sales and income, so it is necessary to consider:
a website promotion strategy that will be based on business goals and objectives,
key business processes and growth indicators that are recorded at the first stage of work,
opportunities for growth and development of the site, taking into account the interrelations between the work of the company's divisions,
analysis of the possibilities and detailing of the hypotheses of advancement on which the hypotheses are based.
In addition to the fact that the customer receives a list of works, it is important to determine the priority of tasks. The result is influenced by many indicators that can be more or less expensive to correct.
What does SEO audit give to a website?
Before starting a technical shopify website design audit, it is important to assess the current position of the site in relation to competitors. Each market niche has its own potential, and this is important for the promotion of the entire project and its individual pages. For some niches, getting into the TOP is not so difficult, since the names of goods and services are low-frequency queries. In this case, the growth will not be as noticeable as in highly competitive niches, but at the same time more targeted. That is, for each business, you need to consider the promotion channels and their capabilities.
Technical recommendations, mobile technologies and applications will influence the growth of search positions. A separate list of works should be carried out to increase the link mass, write unique content, optimize design elements and other components.
All SEO promotion tasks have their own priority, which is related to cost and effectiveness. A competent audit ends with an accurate action plan-program for the next six months or a year.
Types of technical website audit
To promote a project, a short or full audit is carried out. They have different goals and costs, so let's look at each type in more detail:
A brief audit allows you to identify obvious technical errors. All of them are grouped in a separate document with the addition of a description and indication of the consequences of each type of error. Specialists assess their criticality and priority, which allows you to determine the order of work.
A full audit includes studying all technical errors of the site, which are grouped into a separate document. Each item is described with an indication of its impact on the positions and functioning of the site. After determining the importance, a technical task is drawn up for the programmer to eliminate the identified errors.
It is important to:
evaluate the coverage of keywords on pages,
determine the number of external links, their types,
analyze organic traffic,
conduct an analysis of competitors in the niche.
From the point of view of external optimization of the site, the following are taken into account:
quantity and quality of external links,
domain rating,
geography and type of reference mass.
Indicators that are studied during a full technical audit
It is important to analyze:
duplicates of the main and internal pages of the site,
check the validity of the code,
compliance with SEO requirements of Canonical tag,
the number and design of outgoing and cyclic links,
implementation of site navigation and menu,
tab matching on pages,
3xx redirects and various technical errors,
URL case insensitivity,
404 page response code for all page types,
the correct functioning of multilingualism on the site,
website encoding,
CNC,
the presence and optimization of metadata on different types of pages,
micro-markup and correctness of design,
matching internal and external outgoing links and much more.
Before you start promoting your website, you need to check the following elements:
add and correctly format robots.txt,
create and add sitemap.xml,
check the distribution of headings H on all pages,
optimize images on the site,
issue 404,
integrate all business pages of social networks,
check the loading speed of all types of pages,
test the functionality of the adaptive version of the site.
These indicators are checked during the audit and a technical assignment is drawn up for the programmer to correct these errors.
Internal optimization includes:
Competitor analysis.
Selection of donors of article links.
Checking your existing link profile with Ahrefs:
variety of leaf anchors,
link type analysis,
analysis of page/domain dynamics,
analysis of regionality of links,
comparative analysis with competitors,
issuing recommendations on link budget
Registration and setup of accounts on link exchanges for external optimization.
Purchase and indexing of eternal links.
Analysis of link mass indexing and replacement of “dead” links.
A professional technical audit of a website allows you to identify many shortcomings at the initial stage, which will speed up the promotion of your resource.